Digital Shop

Description

A course designed for artisans, artists, and creatives who want to bring their ideas online independently, authentically, and professionally.

Through weekly meetings, we will build your e-commerce step by step: from the initial idea to the concrete realization of the shop, learning how to manage images, texts, payments, and promotion.

A practical learning experience rooted in hands-on practice, aimed at combining artisanal heart and strategic vision, with simple tools accessible to everyone.

Duration:

7 weekly sessions, from October 10 to November 21, 2025, every Friday from 9:00 AM to 12:30 PM. Possibility to share lunch together after each meeting (everyone brings something to share).

Location:

Ars Vitae Academy headquarters, Origlio.

Program:

1. Vision and identity

   • What you want to offer, to whom, and why

   • Story and value of your product

   • Basic elements of personal branding

2. Where to sell: platform comparison

   • Analysis of the most suitable platforms for artisans and creatives: MyCommerce, Etsy, Amazon Handmade, Shopify, Square Online, Jimdo with Artificial Intelligence

   • How to choose the right platform for you (timing, costs, skills)

   • Initial technical settings and account setup

3. Build your shop step by step

   • Catalog organization: categories, variants, availability

   • How to write effective and engaging descriptions

   • Effective photography with simple tools (including smartphones)

   • Visual identity: make your shop recognizable and coherent

4. Selling made simple: payments, shipping, and order management

   • Activating main payment systems securely

   • Organizing sustainable and accessible shipping

   • Managing orders, customer communication, and handling issues

5. Social media that tells your story

   • Integrate your shop with Instagram, Facebook, Pinterest

   • What to post and how to tell your story: ideas for posts, stories, and reels

   • Using tools to create impactful graphics

6. Prepare your shop for launch: review and polish

   • Complete shop review: structure, texts, images, payments

   • Final touches to ensure smooth and coherent user experience

   • Test purchasing and navigation

   • Create a “shop ready” checklist

7. Tell your world: final storytelling

   • How to transform your shop into a coherent and engaging story

   • Building an emotional “About Us” page

   • Small content pieces that speak about you and your craft

Facilitator:

Luisa Masciello, artisan, designer, and digital creative.

Founder of Zigozago, a handcrafted brand born in 2004 combining creative passion and digital skills. After a degree in Computer Science and significant international tech experience, she chose to follow her passion for creating unique children’s objects, lovingly crafted in her workshop.

She sells her products online through channels like Amazon (of which she was a European ambassador) and her own shop. Zigozago has earned global clients, awards, and international press coverage. Vogue America named her the “Queen of Bibs.”

Luisa mastered every phase of e-commerce: photography, descriptions, platforms, promotion, and customer loyalty. Today, she shares her expertise as a trainer at SUPSI and with people ready to turn their passion into a successful project.

Participation fee:

CHF 490.–

(Includes:

Course activities CHF 420.–

Expenses CHF 70.–)

Participants must bring their own PC.

For info and registration:

ARS VITAE ACADEMY

Tel. 091.943.3033

Cell. 079.601.2904